Four steps.
From goals to action.
Goals and context are the inputs. The Known Graph — every gap classified, every solution specified, every ROI case made — is the output. No guessing required.
Set your goals
Strategy before org chart.
Enter 3–5 strategic objectives. Known. builds everything from here — every gap, every classification, every recommendation is anchored to your goals. If a capability can't be tied to a goal, it doesn't belong on the canvas.
Example goal
Close $3M ARR from enterprise accounts by Q4.
You name the goal, set a time horizon, and assign a progress percentage. Known. uses these anchors to evaluate every capability gap against what your company actually needs to accomplish.
Generate the graph
Known. compiles your goals into a Known Graph.
Known. reads your goals and company context, then builds a Known Graph: every area your strategy requires covered, with a classified solution for each gap. You review, accept, and refine — nothing is locked.
Generated gap
Outbound sales motion · No coverage · Blocking ARR goal.
The Known Graph is AI-generated from your goals — not built manually. It shows you what your strategy actually needs, not just what your headcount spreadsheet already has. Every node traces back to the goal it covers.
Find the gaps
Where your strategy outpaces your capability.
Known. compares what you have against what your goals need. Every gap is surfaced with a confidence score and linked directly to the goal it's blocking. Nothing is flagged without a strategic reason.
Gap surfaced
No outbound motion against enterprise segment. Blocking ARR goal.
Gaps can be confirmed gaps (roles you know you need), suggested gaps (AI-identified from goal analysis), or open questions (capability areas with no clear answer yet).
Get the answer
Direction, ROI, and a full implementation spec.
Each gap is classified into exactly one type. Known. explains the reasoning, makes the ROI case for every AI recommendation, and generates the full package to act on — JD, agent architecture, tool brief, process playbook, or partner brief.
Classification
Agent · Outbound sequencing and account research. ROI: 94% cost reduction vs senior hire.
The AI never defaults to hire. It considers all five types and picks the one that fits — with the cost and time-to-value comparison to justify the call. When the answer is a hire, you get a complete role package in one click. When it's an agent, you get the architecture spec.
What Known. will never do.
Default to hire
Known. considers all five capability types before it recommends hiring. If an agent, automation, tool, or partner covers the gap — that's the recommendation.
Skip the goals
Every feature, every recommendation, every classification is anchored to a strategic goal. If there's no goal, there's no gap. The org chart never floats free of strategy.
Give you options
Known. gives you the answer — not a list of things to think about. One classification. One package. One recommendation. You decide whether to act.
Touch your org without asking
Every recommendation is staged, never applied. Known. never edits your live capability graph, hires anyone, or changes a role until you accept it.
Ready to see your org clearly?
Free during private beta. Takes five minutes to set up.